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Sep 7, 20233 min readCustomer ReferencesVerified Case Study: Climate Vault Leverages Trustworthy Customer References to Fight Climate ChangeIntroduction: Climate Vault offers carbon reduction and removal solutions to organizations aiming to neutralize their carbon footprint....
Jun 29, 20233 min readCustomer ReferencesThe Three Myths of Customer ReferencesTraditionally, customer references have been seen as the last push to convince prospects to make a purchase decision. However, this...
Jun 8, 20233 min readCustomer ReferencesHow to Fix Your Customer Reference ProgramFor all the hype around “digital transformation,” the sad reality is that in B2B selling, the use of references is stuck in the '90s....